SEO stands for Search Engine Optimization. It's a process of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to attract more organic (non-paid) traffic from search engines like Google, Bing, and others.

SEO is important because it helps websites rank higher in search engine results, which leads to increased visibility, organic traffic, and potential customers. Higher rankings mean more chances for people to find your website, products, or services when they search for relevant keywords.

Realistically it all depends on your industry, the amount of competition, the quality of the competition, where you are targeting & how many keywords.

All huge factors in determining wether it will be 2 months - 1 year!

SEO is an ongoing process. Search engines continually update their algorithms, user behavior evolves, and new competitors emerge. To maintain and improve your search rankings, you need to regularly update and optimize your website's content, monitor performance, adapt to changes, and stay informed about industry best practices.